Selling Property

How To Attract A Crowd To Your Open Home

You may have seen the image below before, as it was shared quite a bit on social media over the past week.

This is a property we put on the market last weekend in Wombarra. Whilst practicing social distancing we had over 150 people inspect the home, culminating in a sale well above everyone’s expectations (the price is confidential).

If you aren’t familiar with the area, Wombarra typically attracts around 10% of that number of inspections – so as you can see it was a fantastic result!

Why Did So Many People Inspect This Home?

So why did so many people inspect this home? Well, there are a few factors:

  1. Firstly, it was an incredibly cute home which is a credit to the owner. It was well looked after, and its styling suited the cottage, the area, and created an emotional connection with the prospective buyers.
  2.  Secondly, there are very few homes on the market currently. If you are considering selling, then I’m sure you are keeping an eye on what is available, and as you would have seen it is limited.
  3. Thirdly, our in-house creative team did a fantastic job with the photos and videography bringing the home to life and delivering a social media ad campaign that generated spectacular results, finding buyers from far and wide through specialised targeting.
  4. Last of all the vendor gave us access and time leading up to putting the home on the market to be able to search for buyers. This allowed us to be able to speak to thousands of buyers personally on our ‘Private Buyers Group’ (an exclusive Facebook group of active buyers with finance ready that get priority access to upcoming/off-market homes) and our huge database of buyers. We then threw a net over vast areas in Sydney and Canberra using buyer targeting leading to the end result.

Considering Selling?

If you are considering selling your home anywhere in the Illawarra and want to understand more about this process we are happy to help.

You can request an appraisal or update your property preferences by clicking on the button below or contact our office to talk to an agent today on 02 4284 8536.

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Anna Thackray
creative | customer-focused | friendly | experienced Anna’s creative approach to digital marketing will help extend the reach of molenaar + mcneice’s brand to ensure the right home finds the right buyer. With over a decade of experience both locally and internationally in digital advertising, Anna will ensure that your home has an intelligent social media strategy that will increase exposur...View Profile ›
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